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Research papers
Modern Asian everyday lives
Advancing technology, global competition, fragmented and demanding markets, the internet, and the growing power of consumers are major forces, placing intense pressures upon local and global management to understand and better meet the needs of...
Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Authors: Peter Cooper, Jocelyn Pinijarom, Siamack Salari
Company: QRi Consulting Ltd.
November 1, 2000
Research papers
Examining the relationship between ethnic affinity and brand
This paper deals with the relationship between two issues: ethnicity and its impact on everyday life; and the relationship of brand affinity to perceived ethnic origins. The fieldwork was conducted by means of an Internet survey and the results are...
Catalogue: Ethnic Marketing 2000
Authors: Neal M. Burns, Martha G. Russell
July 1, 2000
Research papers
The everyday-life-approach as a new research perspective in opinion and marketing research
The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research...
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Ulrich Becker, Horst Nowak
June 15, 1982
Research papers
